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DEPARTMENT OF HEALTH & HUMAN SERVICES

Dear

National Alcohol and Drug Addiction Recovery Month

Supporter:

Substance Abuse and Mental

Health Services Administration

Center for Mental Health Services

Center for Substance Abuse

Prevention

Center for Substance Abuse

Treatment

Rockville MD 20857

This year, no doubt due to your relentless efforts, we are pleased to be celebrating the

20th

anniversary of

NationalAlcohol and Drug Addiction Recovery Month (Recovery Month).

at the Substance Abuse and Mental Health Services Administration (SAMHSA) and the Center

for Substance Abuse Treatment (CSAT) are thrilled to be involved in such an important cause

that benefits so many people in our Nation.

Our 20th anniversary is an important milestone and one we recognize with great urgency. Every

year, millions of Americans need treatment and recovery support for a substance use disorder,

not to mention the countless families, friends, colleagues, and others who suffer when a loved

one is plagued with this disease.

Fortunately, the tools we have at our disposal and can pass on to you can help fight addiction and

educate more people about the importance of treatment and recovery support. In the 20 years

Recovery Month

has been in existence, the manner in which we receive information has

drastically changed. The 2009 theme, "Join the Voices for Recovery: Together We Learn,

Together We Heal, " emphasizes the need to use all available resources, both in our communities

and on the Internet, to educate people about the disease of addiction, seek help, and heal.

The enclosed planning toolkit exemplifies this vision, with easy-to-use fact sheets that work

seamlessly with

Recovery Month's

Web site at

www.recoverymonth.gov.

The materials found

here and on the Web site will assist you to plan events and include methods to gamer community

support and media attention for your efforts. Please see the enclosed flyer titled, "How to Use

this Toolkit and the

Recovery Month

Web Site," for more information on how to best use these

resources.

SAMHSA/CSAT is fortunate to have your support and dedication to this important campaign.

By continuing to educate our communities about the necessity of treatment and recovery, you are

doing our country a great service.

Eric B. Broderick, D.D.S., M.P.H.

Acting Administrator

Assistant Surgeon General

Enclosures

Sincerely,

FASAM

Center for Substance Abuse Treatment

Office of the Administrator - Office of Applied Studies - Office of Communications - Office of Policy, Planning and Budget - Office of Program Services

DEPARTMENT OF hEALTh & HUMAN SERVICES

Substance Abuse and Mental

Health Services Administration

Center for Mental Health Services

Center for Substance Abuse

PravRntlnn

Dear Colleague:

Center for Substance Abuse

Treatment

Rockvflle

20857

National Alcohol

and

Drug Addiction Recovery Month (Recovery Mont/i)

is celebrating its 20th

year of observance this September.

This year's theme,

"Join the Voices for Recovery: Together

We Learn, Together We Heal" emphasizes the need to use all available resources, both in our

communities and on the Internet, to educate people about the disease of addiction, seek help, and

heal. It also celebrates those who have worked to advance the treatment and recovery landscape.

Recovery

Month

is designed to help people understand there is hope and that help for alcohol

and drug use disorders is effective and available.

According to the 2007 National Survey on Drug Use and Health, published by the U.S.

Department of Health and Human Services, Substance Abuse and Mental Health Services

Administration (SAMHSA), 23.2 million persons aged 12 or older (9.4 percent of persons aged

12 or older) needed treatment for an illicit drug or alcohol use problem. Of Qiese,

15.5

million

were dependent on or abused alcohol but not illicit drugs, 3.7 million were dependent on or

abused illicit drugs but not alcohol, and 3.2 million were classified with dependence on or abuse

of both alcohol and illicit drugs.

In 2007, 3.9 milliOn persons aged 12 or older (1.6 percent of the population) received some

kind of treatment for a problem related to the use of alcohol or illicit drugs. Unfortunately,

there are millions more in need of treatment but who are either unable or unwilling to receive

it for a variety of reasons. Luckily, there is a wide range of services available to reduce the

problem of addiction.

Health care, addiction treatment and recovery services for those in need is a national health

priority. In the past several years, steps have been taken to help expand treatment capacity and

recovery support services in our country. To help increase the number of available treatment

options, SAMBSA is leading the Access to Recovery initiative, a consumer-driven approach for

obtaining treatment and sustaining recovery through a State-run voucher program.

Working with

all levels of government, communities, businesses arid society as a whole, SAMHSA is working

to create a healthcare system that both embraces and understands the need for more drug and

alcohol treatment services.

SAMHSA, the Federal

Recovery Month

coordinator, partners with other public sector entities,

national and local coalitions, and other organizations to develop a

Recovery Month

activities

toolkit, as well as other special events held throughout the Nation during the month of

September. For your review and use, we have enclosed a copy of the 2009 toolkit.

Office of the Administrator - Office of Applied Studies - Office of Communications - Office of Policy, Planning and Budget - Office of Program Services

How to Use This Toolkit and the

Recovery Month

Web Site

There are many ways you can use the 

NatIonalAlcohol and OrugAddiction Recovery Month (Recovery Month/toolkit

htt[ ://WWV.  

v.iym itli.j 

-available both in an abbreviated printed form and online with additional components at

This fact sheet will explain what is available in the printed toolkit and what you can find online, as well as give you tips on how

to best use each element. The three sections of the toolkit - Media Outreach," Targeted Outreach, and Resources - wilt

help you plan your events, reach key audiences in your community, and offer resources to help people.

M 1 t i:h

The Media Outreach section offers tips and tools for planning and promoting your

Reco very Month

activities. Available

exclusively online, this section includes template media materials that you can customize for local outreach to newspapers

and TV and radio stations, as well as other outlets. You can learn how to use these online tools to help expand your activities

reach. On the

Reco very MonthWeb

m ti nit Event k ea: in I I licity TiI

Helps you plan both in-person and online events and publicize them

throughout your community.

Mc i Ti1: nncctiny V ithth IhTh Provides an overview of this year's theme,

'Join the Voices for Recovery:

Together We Learn, Together We Heal, 

"and prepares you for media interviews.

I evcl inj Media AIvi' ry in F r:: Ret:e - Offers guidance and templates to develop these crucial media materials.

tfici I

r clamti n: Gives tips for what content to include in a proclamation - an official notice from a government

official to raise awareness about an issue - and provides a template to follow along with instructions for recruiting an official.

r r ti

viy

,,t,,Wih 'a Ii:

- Presents ideas for distributing live-read public service

announcements (PSAs) and ways to promote pre-recorded

Reco very Month

PSAs in your community.

ruftinj in I .ulniiittinj an r -Ed - Outlines how to write and submit an op-ed, which is placed opposite the editorial

page of your local newspaper, and includes a template to follow.

rhea I and Lg - Further customize your outreach materials by printing them on your organization's letterhead

or copying them onto the

camera-ready Letterhead

provided onine. You also can add the

Reco very Month

logo to any

materials that you produce.

utr

The 'Targeted Outreach" section offers audience-specific information about how substance use disorders, treatment, and

recovery influence various groups. In the printed toolkit, as well as online, we have provided brief fact sheets with top-line

information. You can either use these summaries or the longer versions of each piece available at

huj ://www,re: veryin nt/i, cv

to reach your community. We also have included ideas on to how to distribute each part of this section.

CITY COUNCIL

sErrLEI)

19ó8

Brandt Andersson, Vice Mayor

Mike Anderson, Council Member

Carl Anduri, Council Member

Carol Federighi, Council Member

'WL1-LERE3S, treatment and recovery improve the community

welfare anclprovicle a renewed; out look on lIfe for those who struggle

with substance use disorders and; their family anclfrienc[s; and;

WERLS,

23.2

millIon people agecll2 or older in the 'United;

States need;ecltreatment for a substance use disorder in

2007,

and; 5.

million adults also suffered;from a concurrent mentalillness; and;

W31?ERE9iS, studies have ind;icated;that 8.9 percent ofpeople who

macCe an effort to get treatment, but clid;not receive it, were concerned;

that receiving treatment might cause neighbors or community members

to ha-ye negative opinions of them. .9-fowever, most say they woulclnot

have a negative opinion of a relative orfriend;in recovery from an

aclcliction, and

'VVJIR.E4S, resources exist online and; in our community to

increase people's awareness about how substance use d;isorclers affect

chilclren,families, and our society; and;

V3(TRES, such ed;ucation is essential to overcoming

misconceptions and achieving long-term recovery; and;

W31RTS, to heçp achieve this goal; the 'U.S. 'Departnient of

:iieafth and;:J-tuman Services, the Substance Abuse ancl:Mental.9fealth

Services AdninIst ration, the White .9-louse Office of 1\iational'L)rug

Con1rolPolict, invite all residents of the City of Lafayette toparticpate

in the

20tñ

anniversary of Vationa1A1co/lo1andvrug AddIction

2?ecoveiy

5Wontil;

and

J'fOW,

3'OPLE, I, Don T'atzin, J4ayor, on behalf of the

Lafayette City Councild;o hereby proclaim the month of September

2009

VationaIAthoIlo1andTVrug Ad2lIction .Recoi'eiy 9tIontIl

in the City of Lafayette and; call upon the resid;ents to observe this month

with appropriate programs, activities, and; ceremonies supporting this

year's theme,

7oin tile Yoicesfor .7?ecove?y: 2?oget/ler 7Ve Leari,

2?oget/ler 7i'

5/eai2'

IJWIiJ'fESS W3-lT2EOrf, I have hereunto set my hand; and;

affixeclthe City Sealthis

27th

d;ay of July,

2009.

Don atzin, lvlayor

3675 MT. DIABLO BLVD., SUITE 210, LAFAYETTE, CA 94549

TELEPHONE: (925) 284-1968 FAX:

(925)

284-3169

http//:www.ci.lafayette.ca.us